Jasmine for Mayor

It was an honor to work alongside Jasmine Harris as she ran for Mayor in Omaha in 2021. My team at Less the Agency provided her campaign with photography, social media management, copywriting assistance, and graphic design. My responsibilities included social media management, copywriting, and photography, learning and developing the voice, tone, and overall aesthetic of the campaign. This visual and written communication was vital in the growth and outreach of the campaign, and although Jasmine lost her race, her social media presence was notably better than that of any of her opponents.

We had a unique look into measuring the impact of social media in this case, as we could quite literally see our outreach unfold at the polls. We saw young progressives in Omaha show up for Jasmine, supporting her with yard signs our team designed and showing up to events and volunteer opportunities that we marketed. Her brand awareness was strong and visible in our community, and it’s surreal to see how this work translated from Instagram post to in-person connection.